Strategy Clarification


Knowing what the organization wants to be in 3-5 years time is a competitive advantage 

  • Consciously exploring the alternatives and selecting an objective and strategy for the strategic horizon is a competitive advantage for organizations that undertake a proper strategic planning process including understanding evolving customer needs, competitive differentiation, and the critical capabilities required to compete and win
  • Research shows that organizations that are executing against a clear strategy out perform those that do not, even if the choice of strategy ultimately proves to be incorrect, largely due to deliberate intent and discipline
  • Having a 3-5 year strategy is critical to allowing the organization to have a coherent direction which all stakeholders can support, make strategic investments in future capabilities, and out perform the competition