Know what and where your organization wants to be in 3-5 years.
- Consciously exploring alternatives and selecting objectives for the strategic horizon is a competitive advantage for organizations that undertake a proper strategic planning process. This includes understanding evolving customer needs, competitive differentiation and the critical capabilities required to compete and win.
- Research shows that organizations that execute against a clear strategy out-perform those that do not. Even when the choice of strategy ultimately proves incorrect, these organizations out-perform their competitors due to their clarity, cohesion and discipline.
- A 3-5 year strategy is critical to allowing your organization to have a coherent direction which all stakeholders can support, make strategic investments in future capabilities and out-perform the competition.